Fresh Haze
Influencer Kits

To promote the winter launch of Deschutes Fresh Haze IPA, social influencers were strategically hand-picked to receive a holiday surprise: a gift box with two festive sweaters—one for them, and one for their new, pint-sized buddy. A personal holiday greeting signed by the Deschutes team accompanied the box, asking them to flood the #ChaseTheHaze hashtag with their matching sweater pics.