Bill & Melinda Gates - Unified Story

Creative Direction / Art Direction / Contrent Strategy

The Gates 2025 Unified Story is a four-part documentary that highlights the values, generosity, and empathy that have driven the Bill & Melinda Gates Foundation’s work. Through the voices of its founders and employees, it showcases the foundation's growth, challenges, and global impact.

Premiering during their Annual Employee Week, this story celebrates past achievements while inspiring the future. It unites employees and partners around a shared vision, encouraging everyone involved to rally together and continue creating lasting global change.

Rise Above The Impossible

Creative Direction / Art Direction / Design

As a powerful reminder of the foundation’s journey and its future aspirations, we design a mural on the main central stairway in the Gates Foundation in Seattle. The bold message, "If we can... Anything is possible," reflects the spirit of overcoming challenges and driving global change. It inspires all who pass by to stay focused on the foundation’s mission of tackling poverty, improving health, and expanding opportunity. The mural reinforces that no goal is too big when united by a shared purpose.