Maruchan - Soup Season

Creative Direction / Commercial Directing / Art Direction / Production

Maruchan came to Food Court Creative to help elevate the brand across shopper marketing destinations, just in time for soup season. Designed specifically for Walmart.com and Amazon.com, we created a video campaign to spotlight Maruchan’s entire lineup of products in bright, flavor-forward scenes that make you instantly crave noodles.

From Instant Lunch Cups to new innovations like Saucy Nood, each video celebrates the brand’s playful personality while giving every product its own moment to shine. With mouth-watering visuals, colorful sets, and Maruchan’s signature charm, the series drives craveability and conversion, positioning Maruchan as the must-have brand of soup season.