Oracle Customer Stories

Creative Direction / Art Direction / Copywriting

Oracle’s technology powers organizations tackling critical challenges around the world. We created a campaign to surface the human impact behind the tools, from hospitals in North Korea improving operations to Save the Children delivering essential resources more effectively.

The Customer Stories campaign used documentary-style visuals and clear, accessible messaging to highlight measurable outcomes. By focusing on people rather than products, we repositioned Oracle as a partner in meaningful change and showed how the right technology, in the right hands, can create lasting impact at scale.

Extending the story online

Art Direction / Design

We extended the campaign online to create a scalable digital hub for Oracle’s Customer Stories.

Through immersive landing pages, modular storytelling components, and integrated video, we translated each narrative into a cohesive web experience designed for depth and discoverability. Structured for clarity and engagement, the platform allowed visitors to explore outcomes, industries, and solutions seamlessly — turning individual stories into a unified ecosystem of proof.