Van Holten’s + Pickle Rick

Creative Direction / Art Direction / Copywriting / Production / UGC / Social

If you watch Rick and Morty, you know how iconic Pickle Rick is. When the franchise partnered with Van Holten's to bring an edible Pickle Rick to market, they came to us to create a social-first campaign to teleport Pickle Rick to the real world (Dimension C-131 if you're in the know).

In a world full of fans trying to devour his briny goodness, we captured videos of Pickle Rick attempting to escape various situations. From blasting off on defunct rockets to hiding under a blanket of cucumbers in the produce aisle, we created different memes of his inventive attempts. We then tapped UGC fans to create content of themselves consuming the Pickle Ricks they captured in creative, mouth-puckering ways.