Pillars Brand Relaunch
Creative Direction / Content Library / Paid Ads / Production
Pillars had already carved out a unique space in the yogurt aisle with a drinkable Greek yogurt packed with protein and no added sugar. With refreshed packaging ready to hit shelves, they came to Food Court Creative to help turn the update into a full brand relaunch that could carry from the retail to digital.
To introduce the refreshed brand to new audiences, we created a library of assets that put Pillars’ colorful new packaging front and center. Using a mix of product-forward and lifestyle imagery, the campaign highlighted key benefits while showing how easily Pillars fits into everything from breakfast to the daily grind.
Bringing Pillars To Life
To balance the product-focused creative, we captured Pillars out in the real world. From breakfast at home to picnics in the park, the lifestyle photography showed how naturally the products fit into everyday routines while keeping the brand feeling fresh, approachable, and full of personality.
“Food Court came highly recommended as an agency that provides eye-catching, engaging food-styled content for small food CPGs like ours. We were immediately drawn to their vibrant, appetite-appeal-driven creative, which was exactly what we needed to reenergize the Pillars Drinkable Yogurt brand. The team was incredibly easy to work with and brought a thoughtful, thorough creative process to the project. We’re very happy with the content they created, which has brought new life to our social and digital channels while also giving us a strong library of assets to leverage for future campaigns.”
