Digital & Print Ads
As the new deli slices began to enter the market, to drive velocity, we placed digital ads on shopper marketing websites that carried their products and print ads in publications the flexitarian audience consumed.
Creative Direction / Packaging Design / Launch Campaign / Animation
To meet them where they were, we repositioned Next Gen Deli to sit confidently alongside “real” meat, leaning hard into flavor, meatiness, and appetite appeal .We refreshed the packaging to spotlight craveable, over-the-top sandwiches, alongside a launch campaign that flipped classic meat tropes on their head — using bold product shots and playful lifestyle moments to show the deli slices at home in everyday meals and social settings.
As the new deli slices began to enter the market, to drive velocity, we placed digital ads on shopper marketing websites that carried their products and print ads in publications the flexitarian audience consumed.
