Van Holten’s + Warheads

Creative Direction / Art Direction / Production

Building off the viral success of the Warheads Extreme Sour Dill Pickle, Van Holten’s partnered with Warheads again to launch a flavor straight out of TikTok’s wildest food experiments. With its neon-blue color and nostalgic candy kick, the Warheads Blue Raspberry Pickle was made to stop thumbs mid-scroll.

We extended the #SourPickleChallenge into bold new territory, encouraging fans to film their most over-the-top reactions and see if they could survive the sour and the sweet. Social-first content leaned into the unexpected pairing, which proved this wasn’t just another trend—it was a full-on snack takeover. By making this partnership official, Van Holten’s secured its spot as pop culture’s favorite pickle, bringing the internet’s weirdest, boldest cravings to life in a way only Van Holten’s and VanWarheads can.

Van Holten’s + Mega Chamoy

Creative Direction / Art Direction / Production

If you’ve spent any time on TikTok, you’ve seen it: the chamoy pickle challenge. A once-niche food hack turned viral obsession, with creators dunking their pickles in all things sweet, sour, and spicy. To meet the craze head-on, Van Holten’s teamed up with Mega Chamoy to launch the first authentic chamoy pickle. Our job? Create a campaign that was as bold, colorful, and crave-worthy as the trend itself.

We built a social-first launch around the rallying cry “Make it Mega.” From explosive TikTok recipe hacks to UGC reactions that left mouths puckering and eyes watering, the campaign tapped into Gen Z’s love of food challenges, DIY mashups, and treasure-hunting for rare snacks. The result: a campaign that turned viral curiosity into a trusted, nationwide snack—while proving that when you go chamoy, you go mega.

Van Holten’s + Pickle Rick

Creative Direction / Art Direction / Copywriting / Production / UGC / Social

If you watch Rick and Morty, you know how iconic Pickle Rick is. When the franchise partnered with Van Holten's to bring an edible Pickle Rick to market, they came to us to create a social-first campaign to teleport Pickle Rick to the real world (Dimension C-131 if you're in the know).

In a world full of fans trying to devour his briny goodness, we captured videos of Pickle Rick attempting to escape various situations. From blasting off on defunct rockets to hiding under a blanket of cucumbers in the produce aisle, we created different memes of his inventive attempts. We then tapped UGC fans to create content of themselves consuming the Pickle Ricks they captured in creative, mouth-puckering ways.