Van Holten’s + Pringles
Creative Direction / Art Direction / Production
Building on the internet’s growing obsession with pickles, and Pringles’ most iconic flavor, Van Holten’s partnered with Pringles to launch a collaboration no one asked for, but everyone needed: Van Holten’s + Pringles Sour Cream & Onion Pickle.
Designed as a limited-time drop, the collaboration fused Pringles’ #1 flavor with Van Holten’s cult-favorite pickle, turning a familiar chip into something totally unhinged. Social-first creative leaned into playful transformation and absurd snack logic. Pickles disappearing under stacks of Pringles, emerging from cans, and morphing before your eyes—making the launch feel less like a flavor announcement and more like a cultural moment that put Van Holten’s at the center of the internet’s pickle obsession.
Lifestyle Content
Creative Direction / Art Direction / Production
