Spirit Worth Sharing

Creative Direction / Art Direction / Animation

The holidays are filled with rituals. Gathering around the table, pouring one more round, lingering a little longer. When Westland Whiskey set out to promote their Flagship American Single Malt, we saw an opportunity to remind people of something simple and true: Spirit is worth sharing.

From beautifully styled tabletop scenes to cinematic Pacific Northwest backdrops, every frame reinforced the craftsmanship and character of Westland’s American Single Malt. The bottle stood proud, but never alone — always surrounded by friends, hands mid-pour, or the makings of a gathering.

Westland Whiskey Holiday Case Bin

To extend the “Spirit is worth sharing” campaign into retail, we brought the story directly to shelf with a bold, Pacific Northwest–inspired case bin designed to stop shoppers in their tracks. Blending aspirational holiday imagery with Westland’s rugged brand heritage, the display turned everyday retail environments into a seasonal invitation to pour, gather, and share.