Yerba Madre Sizzle Videos

Creative Direction / Art Direction / Production

To help mark the rebrand from Guayaki to Yerba Madre, we created dynamic sizzle videos to highlight the exciting new flavors and the fresh identity. Premiering at Expo West and shared across social, these videos sparked excitement around the brand's evolution.

Food Court Creative led the creative direction through to production, crafting energetic visuals that captured the essence of Yerba Madre’s vibrant and organic spirit. From vibrant strawberries to tangy kiwis, the videos showcased the new flavors while inviting both longtime fans and newcomers to experience the brand’s bold transformation.